10 Best Amazon Market Research Software Tools [FREE]

Last updated on April 14th, 2022 at 07:31 am

Getting your online business to the top of Amazon’s search results is perhaps the most profitable thing you can do. Amazon is not only the go-to destination for buying inspiration (by a long shot), but it’s also the go-to site for online sellers, with an estimated 5 million merchants using the platform.

Amazon, like Google, is a search engine that indexes content to provide speedy and relevant search results so that potential customers don’t go to Walmart or eBay instead.

Amazon uses an algorithm to accomplish this. In particular, the inclusion of keywords in your listings, which assists Amazon in determining what things you sell and who would be interested in them.

Keywords provide you with the following advantages as a seller:

• Improved positioning of search results
• Conversions have increased.
• A higher seller rating
• A competitive advantage
• Using the best practices

How to Choose the Best Amazon Market Research Software Tool?

So if you want to choose the best Amazon market research software, here are some things you must keep in mind:

• Make sure the software offers a comprehensive product research
• If the software is free, you should make the most use out of it
• It must also provide a sound repricing system
• Should give the seller a clear picture of the profit margin impacts
• The software should suit your needs as well

Free Amazon market Research Software Tool

Here is a list of free Amazon market research software tools that you will need to drive an increase in your sales! 

1. Google Keyword Planner: Free Amazon Market Research Software

Google Keyword Tool is a free Amazon market research software that allows merchants to enter a keyword simply. Google will answer with a rough estimate of monthly searches, level of competition, and top-of-page bids (both low and high range).

You may utilize the relevant keywords it provides to broaden your search, expand similar terms in the right sidebar, receive historical stats and forecasts, and use Google’s suggestions for more ideas. It’s a free tool, but make sure you’re using Amazon’s A9 algorithm rather than Google’s.

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2. Seller App: Free Amazon Market Research Tool

Seller App is one of the best free Amazon market research tool that assists users in determining keywords for Amazon product listings and PPC campaigns.

SellerApp features an excellent database of over 100 million keyword recommendations and offers advanced search options.

You may enhance your sales and offload your inventory by finding low-competition keywords that will help your Amazon sales.

This keyword tool is available for free on SellerApp. However, if you want to use the complete SellerApp software, you can try it out for seven days and then purchase the plan for $199 per month if you enjoy it.

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3. Sonar: Free Amazon Market Research Software

If you are looking for some free amazon market research software, you need to try out Sonar.

It’s free to use, and it’ll help you figure out what keywords to utilize. Your term and millions of similar terms are returned in the main search, with 0-3 bars representing the search volume. 

You can also use the pool of Frequent Words on the right side to broaden your search.

Sonar uses data directly from Amazon (no third-party data is used), so you can be sure that the keywords are relevant to your Amazon sales and goods.

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Best Amazon Market Research Software Tool

Here are the best Amazon market research software tools that you will need to drive an increase in your sales! 

4. Helium 10: Best Amazon FBA Market Research Tool

If you want a reliable amazon market research tool for sellers, look no further than Helium 10. It is a high-powered Amazon research tool that will allow you to get in-depth knowledge regarding Amazon’s recommendations, top products, word frequency, and much more.

You can pick the best keywords from the list Helium 10 provides and apply them in your Amazon product page copy.

If you’d want to give Helium 10 a try or use it occasionally, you may sign up for the free plan, which allows you to conduct up to 20 keyword searches per month. If you are using the keyword tracker component regularly, there are also subscription options available.

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5. Merchant Words: Valuable Amazon Market Research Tool for Sellers

MerchantWords is an amazon market research tool for sellers with the world’s largest database of actual Amazon shopper search data, meaning it gets the data through Amazon autocomplete.

When you utilize MerchantWords, you simply type in your phrase, and you’ll get a list of Amazon search phrases along with information on search volume, depth, seasonality, and major categories.

Along with this, they also give you suggestions on longtail keywords for Amazon. The monthly plan for MerchantWords starts from $29 per month.

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6. AMZ Tracker: Best Amazon FBA Market Research Tool

AMZ Tracker is one of the best amazon market research tool which is available online. 

It provides Amazon merchants with first-page ranking strategies, promotions support, and keyword tracking and research.

The monthly subscription starts at $50, but you may test it out for seven days for free to see whether you like it.

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7. Scope by Seller Labs: Best Amazon Market Research Tool for Sellers

One of the best Amazon FBA market research tool, Scope by SellerLabs, offers users to locate profitable keywords with Scope and uncover profitable products.

This is a good alternative for merchants who already have an Amazon store and are using Amazon FBA.

Because these are paid programs with no free trial period, you should carefully read each plan’s terms before paying.

The monthly plans for this Amazon keyword tracker start at $32.50.

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8. Ahrefs: Best Amazon Market Research Tool

Ahrefs is one of the best amazon market research software, which comes with backlinking features.

The Ahrefs Keywords Explorer tool collaborates with Amazon to help sellers identify the most relevant keywords from a database of 3 billion possibilities.

When you utilize Ahrefs’ Keywords Explorer, all you have to do is type in the keyword you want to target, click on Amazon, and wait for the astounding results to arrive.

They have a database of over 7 billion terms that is updated regularly and covers 171 countries. You can also go into their advanced stats or SERP stats if you want to go deeper.

Their one-week trial plan comes for $7, and if you want to opt for their monthly plans, they start from $99.

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9. Unicorn Smasher: Best Amazon Market Research Tool for Sellers

Another gem of an amazon FBA market research tool that you can try out is Unicorn Smasher. You ask us why?

Well, here are the reasons!

Unicorn Smasher is a Chrome plugin that makes product research easier.

Unicorn Smasher is a great tool to use to uncover successful keywords if you’re an Amazon seller. Users can also connect to AMZ Tracker, the company that created Unicorn Smasher.

It is ideal for an Amazon seller who goes to the Amazon website, searches for keywords, and then uses Unicorn Smasher to obtain data on each keyword.

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10. Jungle Scout: Best Amazon FBA Market Research Tool

Jungle Scout is one of the best amazon keyword market research tool that offers a wide range of services to its users. In addition, this application provides users solutions for big data analytics and helps in competitor monitoring.

The web app allows the users to filter through millions of amazon products and helps them to find the right one for them. You can track your products as well as your competitors. The built-in chrome extension allows you to validate product ideas as you browse through Amazon and sort the most critical data.

We hope you found this blog helpful and gained some knowledge about what the Amazon FBA market research tool is all about. Do let us know down in the comment section what you think about this blog.