10 Best Amazon SEO Software Tools [FREE]: 2024

Last updated on September 21st, 2024 at 07:35 am

It’s not enough to simply list your products on Amazon and wait for sales in today’s competitive e-commerce marketplace.

You must ensure that you have done all possible to reach out to your potential customer.

To accomplish so, you must first comprehend the wants and desires of your potential customers.

This isn’t an easy chore, but fortunately, there are several Amazon keyword tools available to help Amazon merchants figure out who their customers are.

Benefits of Amazon SEO Software Tool

If you are a seller and want to rank your product high on Amazon’s online marketplace, you need to use these tools to do that. These free Amazon product research tools will help you beat the competition and rank your product or service higher.

Amazon is home to millions of products, and there is tough competition on this world’s most used online marketplace. While one might think there is brutal competition on Amazon, if one comes to think of it, these millions of products on Amazon will act as data points for these free amazon SEO tools.

These Amazon SEO software will help you in the following ways:

• Protection against coupon abuse and product hijackers
• Estimate sales, which can give you a prospective idea of which products to use
• Automate product listing process
• Find the best keyword for SEO and more
• Product Tracking

Free Amazon SEO Software Tools: 2023 Edition

Here is a list of free Amazon SEO software tools that can be handy in product research and listing optimization and rankings. These tools are also effective in choosing the right keywords and descriptions for your product pages. 

1. Google Keyword Planner: Best Amazon Keyword Planning SEO Software

Google Keyword Tool is a free Amazon SEO tool that allows merchants to enter a keyword simply. Google will answer with a rough estimate of monthly searches, level of competition, and top-of-page bids (both low and high range).

You may utilize the relevant keywords it provides to broaden your search, expand similar terms in the right sidebar, receive historical stats and forecasts, and use Google’s suggestions for more ideas. It’s a free tool, but make sure you’re using Amazon’s A9 algorithm rather than Google’s.

2. Seller App: Best Free Amazon SEO Software Tool for Sellers

Seller App is one of the best free Amazon SEO tools that assists users in determining keywords for Amazon product listings and PPC campaigns.

SellerApp features an excellent database of over 100 million keyword recommendations and offers advanced search options.

You may enhance your sales and offload your inventory by finding low-competition keywords that will help your Amazon sales.

This keyword tool is available for free on SellerApp. However, if you want to use the complete SellerApp software, you can try it out for seven days and then purchase the plan for $199 per month if you enjoy it.

3. Sonar: Free Amazon Keyword Research SEO Tool

If you are looking for some free amazon SEO tool, you need to try out Sonar.

It’s free to use, and it’ll help you figure out what keywords to utilize. Your term and millions of similar terms are returned in the main search, with 0-3 bars representing the search volume. 

You can also use the pool of Frequent Words on the right side to broaden your search.

Sonar uses data directly from Amazon (no third-party data is used), so you can be sure that the keywords are relevant to your Amazon sales and goods.

Best Amazon SEO Software Tools: 2023 Edition

Here we have a list of premium Amazon SEO software products and tools that can help you optimize your product listing and drive an increase in sales. 

4. Helium 10: All-in-One Amazon SEO Software Tool

If you want a reliable amazon keyword ranking tool, look no further than Helium 10.

It is a high-powered Amazon research tool that will allow you to get in-depth knowledge regarding Amazon’s recommendations, top products, word frequency, and much more.

You can pick the best keywords from the list Helium 10 provides and apply them in your Amazon product page copy.

If you’d want to give Helium 10 a try or use it occasionally, you may sign up for the free plan, which allows you to conduct up to 20 keyword searches per month. If you are using the keyword tracker component regularly, there are also subscription options available.

5. Merchant Words: Best Amazon SEO Software for FBA

MerchantWords is an amazon SEO software with the world’s largest database of actual Amazon shopper search data, meaning it gets the data through Amazon autocomplete.

When you utilize MerchantWords, you simply type in your phrase, and you’ll get a list of Amazon search phrases along with information on search volume, depth, seasonality, and major categories.

Along with this, they also give you suggestions on longtail keywords for Amazon. The monthly plan for MerchantWords starts from $29 per month.

6. AMZ Tracker: Best Amazon SEO Software for Online Retailers

AMZ Tracker is one of the most used amazon SEO services which is available online. 

It provides Amazon merchants with first-page ranking strategies, promotions support, and keyword tracking and research.

The monthly subscription starts at $50, but you may test it out for seven days for free to see whether you like it.

7. Scope by Seller Labs: Best Amazon Keyword Ranking Software Tool

One of the best amazon keyword ranking tools, Scope by SellerLabs, offers users to locate profitable keywords with Scope and uncover profitable products.

This is a good alternative for merchants who already have an Amazon store and are using Amazon FBA.

Because these are paid programs with no free trial period, you should carefully read each plan’s terms before paying.

The monthly plans for this Amazon keyword tracker start at $32.50.

8. Ahrefs: Best Amazon SEO Software Platform

Ahrefs is one of the best amazon SEO tools which comes with backlinking features.

The Ahrefs Keywords Explorer tool collaborates with Amazon to help sellers identify the most relevant keywords from a database of 3 billion possibilities.

When you utilize Ahrefs’ Keywords Explorer, all you have to do is type in the keyword you want to target, click on Amazon, and wait for the astounding results to arrive.

They have a database of over 7 billion terms that is updated regularly and covers 171 countries. You can also go into their advanced stats or SERP stats if you want to go deeper.

Their one-week trial plan comes for $7, and if you want to opt for their monthly plans, they start from $99.

9. Unicorn Smasher: Best Amazon SEO Ranking Software Tool

Another gem of an amazon ranking algorithm tool that you can try out is Unicorn Smasher. You ask us why?

Well, here are the reasons!

Unicorn Smasher is a Chrome plugin that makes product research easier.

Unicorn Smasher is a great tool to use to uncover successful keywords if you’re an Amazon seller. Users can also connect to AMZ Tracker, the company that created Unicorn Smasher.

It is ideal for an Amazon seller who goes to the Amazon website, searches for keywords, and then uses Unicorn Smasher to obtain data on each keyword.

10. Jungle Scout: Best Amazon SEO Software Tool for Beginners

Jungle Scout is one of the best amazon SEO software that offers a wide range of services to its users. This application provides users solutions for big data analytics and helps in competitor monitoring.

The web app allows the users to filter through millions of amazon products and helps them to find the right one for them. You can track your products as well as your competitors. The built-in chrome extension allows you to validate product ideas as you browse through Amazon and sort the most critical data.

Tips on Choosing the Best Amazon SEO Tool

While choosing the best amazon SEO software for your business, you need to analyze and understand that using these product research tools won’t guarantee you outright success.

These tools are not perfect, and you can even club two or more to get better results for your business. 

The key lies in understanding the differences between the amazon SEO tools and choosing the best one to help your product sell.

While this list is not exhaustive, these are the best free amazon SEO tools available in 2023. We urge you to go through this list thoroughly, which will help you make an informed decision while choosing your best amazon product hunting tools.

We hope you found this blog helpful and gained some knowledge about what the Amazon SEO tool is all about. Do let us know down in the comment section what you think about this blog.