6 Best PPC Tools for Amazon Sellers in 2020
This article has interested you because you are either thinking about how to improve and refine your Amazon PPC (Pay per Click) Campaigns or are just researching on the best ways for starting out Amazon PPC Campaigns. A lot of people have wasted hundreds of thousands of dollars testing out the best strategies for Amazon PPC campaigns, made a lot of mistakes, but you don’t have to. The key to managing and maintaining your Pay Per Click advertising quickly and efficiently, saving you time and money is to invest in good Amazon PPC management software. With this article, we will focus on some of the best Amazon PPC management software that is readily available to Fulfillment By Amazon (FBA) sellers. Generally, sellers get sick and tired of compiling and trying to analyze Amazon PPC reports from Advertising Manager in Seller Central. They are unable to get an in-depth understanding and end up burning money on poorly optimized campaigns and are unsure of which keywords or search terms to be used for the product. There are various Amazon PPC management tools available that can propel you ahead of your competitors in terms of Customer targeting, Campaign optimization, Improving CTRs, Conversions and ultimately ensuring better ROIs. In this article, we will talk about some of the most effective Amazon advertising PPC software or tools that are available for Amazon agencies and FBA (Fulfilled By Amazon) sellers.
Top PPC TOOls of 2019:
If your primary focus is to increase the visibility of your ads, then you need to perform a thorough keyword research as a part of your PPC campaign strategy. Sonar, a PPC management tool by Sellics has a comprehensive database of Amazon keywords that extracts keywords from the customer search queries which are used by real Amazon shoppers. Sellics was a commercial analytics company in Germany in 2014 that used to have a keyword tracker as their only tool. Now they have created different versions of the software to accommodate businesses of all sizes comprising all tools that are needed to be a successful Amazon seller. The two separate software platforms: a Seller Edition for Amazon sellers and a Vendor Edition for Amazon vendors. The Seller Edition is exclusively for Amazon sellers with Seller Central accounts. Make use of this free Amazon keyword research tool to create your PPC keyword lists.
- A user-friendly A/B testing suite
- Keyword research, rank tracking, and analytics functions, including for your own listings and those of competitors
- Listing analytics and optimization tools
- Complete sales data from Amazon including information on your BSR, competitor comparisons, PPC costs and performance, refunds, profits and more
- An Amazon Sales Rank Tool that covers sales volumes, sales history, price history, product rank tracking, etc.
Pricing: You can take the monthly plan that starts at $67 or an annual plan which gives a discounted price of $47. You can sign up using this link.
Description: Viral Launch provides a software and services platform which will help brands to launch and dominate on the Amazon marketplace. Through the market intelligence tool, Viral launch will enable sellers to gain insights about their product and market they are working on.
- Automated Keyword Discovery
- Keyword Search Volumes
- Index Checker
- Sponsored Rank Tracker
- Hourly Keyword Tracking
- Product Compare
- Product Notifications
- Best Seller Detection
- Suggested CPC Bid
- Keyword Rank Tracker
- Keyword Notifications
- Deep Product Analysis
- Sales, Price, & Reviews
Discount Codes: There is a 20% off coupon on the lifetime plan which is SHELDON.
HelloProfit is a comprehensive analytics and pay-per-click (PPC) manager software available for Amazon sellers. Its provides them with a merchant dashboard, a product dashboard, payout reporting, seller analytics, etc.
- Account alerts
- PPC manager
- Payout reporting
- Bid management
- Budget management
- Analytics & return on investment (ROI) tracking
- Campaign management
Pricing: HelloProfit pricing is based on a single subscription plan called the Expert, which currently costs $97 per month. This plan includes unlimited orders per month, 30 keywords per product with one merchant account, and unlimited add-on merchant accounts. You can sign up using this link.
ManageByStats is a popular Amazon Analytics software built for Amazon Sellers which provides them with reports & data which is really hard to find or not available on Amazon. hence, with the help of this platform you are going to have an easier approach to all the information that may influence the choice of your next steps on the business. This tool will allow you to have a new approach to your seller data, find new insights & boost your sales.
- UNLIMITED SKUs – New items can easily be added without worrying about that inevitable price increase every month hence focus only on the growth.
- SALES VOLUME – Even if you sell high priced items in a fast-growing business, there need not be any tension as they do not set a limit on sales volume.
- ASIN & SKU TRACKING – You can enter Cost of Goods Sold (COGS) & the automated dashboard will show Profit Margins through SKU tracking. These can also be customized for specific time frames.
- MULTIPLE AMAZON SELLER ACCOUNTS – You can connect to multiple Amazon Seller accounts. Though there is an additional fee when you connect to multiple accounts. This situation will arise when a business grows.
The main differences between the plans include the limit of supported seller accounts, follow-up email autoresponder, keyword tracking, as well as access to premium features such as product finder, audience generator, & inventory management.
|Plans||Pricing ($/Month)||Supported Multiple Seller Accounts|
Trendle is an integrated platform that helps the Amazon sellers to manage Amazon business and improve sales and rankings, automate email campaigns and keep track of inventory. It provides them with powerful tools to monitor Advertising Performance with an Unlimited number of campaigns, SKUs, keywords, and Search Terms with daily updates. The Campaign Manager tool can Create Edit and review performances of all campaign and drill down to ad group, keyword and search term level. Trendle enables its users to change bid prices, move keywords to other ad groups and campaigns, promote search terms to keyword level and negative exact and phrase any search term and keyword. The data can be filtered by time range and from stored data in a span of 60 days.
- Available For All Marketplaces
- Automatic Emails
- FBA Reimbursements
- Advertising Performance
- Product & Seller Reviews
- Profitability Analytics
- Inventory Analytics
- Keyword Ranking
- Split testing
There is a free trial period of 30 days.
- $10 a month for new Amazon sellers (less than 100 orders shipped to date)
- $50 a month for all other sellers for all features
- An additional 10% commission is charged for using the FBA reimbursement managed service.
You can sign up using this link.
It is a robust eCommerce analytics platform that provides the sellers with usable features & reports to enable Amazon sellers to derive actionable insights from their data. Designed specifically for Amazon PPC management for Amazon merchants. This tool helps you to easily and quickly reach your target ACoS by going through the entire data of campaign in minutes. It can help increase the ranks of your ads by bidding on the top keywords of buyers with the best keyword optimization strategy. Sellerapp’s PPC analyzer tool helps you to grab the top ad position easily. Some of its other features. The key features that it offers are: product sales estimates, competitor tracking, identifying profitable keywords, listing optimization, & finding backend keywords for competitor’s listings.
- Amazon MWS Connect
- BSR Alert
- Chrome Plugin
- Email Support
- Hijacker Alert
- Inventory Alert
- Keyword Genie
- Keyword Index Alert
- Price Alert
- Product Ideas
- Product Keyword Optimization
- Product Watch
- Promo Planner
- Revenue Alert
Pricing: There is a free Trial period along with various plans available for Amazon Sellers.
There are hundreds of Amazon PPC management tools that can effectively help you in managing your PPC advertising. Amongst all, you need to choose the best one according to its features and capabilities and most importantly your business needs, and what you like to achieve with PPC services in your business. Important factors to keep in mind would be, to go for a tool with a good customer service, that has an easy to use interface, good audience targeting and segmenting features, in-depth analytics and reporting facilities, good keyword researching and tracking capabilities, etc. It would be practical to do a survey and contact the companies that trigger your interest and observe what they can do for you to help to build your business. Look at different blogs and review platforms and see for yourself what is the user feedback on the tools and just go for a trial period of the tools that you have shortlisted and use the tools yourself and get an idea of which one suits your needs better. Such things will help you to make a smart decision. So, take your own time, know the business do research and start managing your Amazon advertising PPC campaigns.